November 4, 2024

November 4, 2024

The News on Merit Street takes you beyond the top headlines of the day providing context and perspective.

Do political endorsements really matter?

Do political endorsements really matter?

The credibility of the endorser is key. People often trust someone who is knowledgeable about politics, like a politician or someone who previously held the seat in the race. The characteristics of the audience are also important. Having an endorser who directly “speaks” to a certain audience can help a message land well.